Fondee, originally an independent fintech startup, is now part of the insurance giant Direct Group. Specializing in robo‑advisory services, Fondee offers a digital platform for long-term investing tailored to retail customers‑everyday people looking to invest with ease and confidence.
Netvor partnered with Fondee from the company’s early days, beginning our collaboration with a complete rebuild of their web application to lay the technical foundation for growth phase. Since then, our cooperation has continued to this day, fueling Fondee with the long‑term development of their web platform and delivering a dedicated mobile app.
Fondee needed a reliable technology partner to establish strong foundations to support their growth phase. Our task was to rebuild their platform from the ground up, ensuring it was ready to support emerging customer base and capable of backing new product features, including the launch of a mobile application. Over more than three years of cooperation, we also played a key role in supporting Fondee’s integration into Direct Group, redesigning the product to align with the new owner’s standards.
Execution of major internal changes — including a broker transition — without any service interruption, all while navigating unfamiliar territory under a tight deadline.
Bringing the same smooth, user-friendly experience to mobile as on the web.
Navigating design and frontend changes during the acquisition while keeping the platform stable and running.
Keeping pace with an ambitious roadmap and a growing customer base, balancing workload with high quality standards.
Acting instantly when issues arose, as service outages or dips in quality were not an option.
We faced a hard deadline to switch brokers, so we split the rebuild into smaller, logical parts and tracked each one separately to keep progress predictable.
While developing one part, we prepared the next, ensuring no delays between stages.
We began with a deep analysis of the original application, which revealed opportunities to optimize and design a more scalable architecture.
Over time, we expanded the development team, increasing output, knowledge sharing, and flexibility to scale resources as needed.
From the outset, we prepared the infrastructure for a mobile app, ensuring smooth and cost-effective development later on.
The mobile app was built as an MVP in Flutter, cutting costs and time, and later enhanced with additional features while staying focused on core functionality.
During the Direct Group acquisition, we accelerated delivery by preparing both the team and specifications in advance.
We managed the turbulent acquisition phase by prioritizing scope, splitting work into stages, and rolling out changes gradually to maintain stability.
Our close, informed collaboration with Fondee enabled quick decision-making and kept business priorities aligned with technical realities.
The rebuilt platform provided Fondee with a stable foundation that supports their ongoing growth. Launching the mobile app extended their reach, allowing users to invest conveniently from anywhere while streamlining development. Our adaptable approach ensured we met tight deadlines — even during the Direct Group acquisition — without interrupting service. A close, transparent collaboration helped position Fondee on a modern, stable platform built for innovation and long-term success in fintech.
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