Client (abbreviated as “OVM”) is a project of JTI, a multinational company that operates in the tobacco industry. JTI distributes many significant tobacco brands available on the Czech market.

Our role for this client

Responsive Coding CMS Development Payment Gateway Implementation PWA-ready Architecture

Our goal & challenges

The client approached us with a request to redesign an existing web & mobile application. The core reasons for the redesign included: implementation of new brand guidelines and secondly enabling the client to take action without relying on the development team. This redesign was also an opportunity to create a smoother and more successful user experience.

As the mobile application (App) was important but not crucial we decided to go with a PWA-ready mobile-first web application to save time and keep to budget. In addition together with the client’s team we designed a custom CMS to cover all of the use cases. Our colleagues from Sherpas – a long-term partner of ours – took care of the visual design aspect, aligning the clients new image with the product design. We managed to successfully fulfill both goals of the redesign.

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